GSPRA's SPARK! Campaign Toolkit
GSPRA's SPARK! Campaign ToolkitThe Georgia School Public Relations Association (GSPRA) is the voice of public education in Georgia. As a partner with the Georgia Vision Project, GSPRA has committed time, talent, and resources to support the work of the SPARK! Campaign. GSPRA, a professional organization made up of school communications professionals, has the expertise in its membership to support the campaign by providing a "toolkit" with ideas, examples, and inspiration from around the state.
In the toolkit, you will find a number of elements, including the following:
These sections will be refreshed as additional resources are identified and as GSPRA members provide additional examples.
In the future, the Toolkit will be expanded to include other tools and examples to support the campaign. Possible items include fact sheets, brochures, sample letters to the editor, sample guest editorial and columns, sample blog post, sample superintendent’s message, sample principal’s message, key messages and talking points for leaders and key communicators, social media conversation starters, sample radio and television public service announcements (PSAs), sample PowerPoint, and sample SPARK! posters.
Watch for periodic updates to the toolkit.
Tim Hensley, APR, GSPRA's liaison to the Georgia Vision Project and chair of GSPRA's SPARK! Campaign Committee
Laura Nurse, APR, 2014-15 GSPRA President
Last Modified on February 23, 2015